OPT-IN CONSENT EVIDENCE
MISSED-CALL TEXT-BACK PROGRAM
Purpose of this page: This page documents the end-to-end consent workflow for the AdvantEdge missed-call text-back program. It is provided for The Campaign Registry (TCR) and mobile carrier reviewers. If you are an end-user consumer, please see the SMS Terms.
Required disclosures — at a glance
- Program name
- AdvantEdge Missed-Call Text-Back
- Message purpose
- Single automated customer-care response when a caller's inbound call is unanswered. Non-marketing.
- Message frequency
- Maximum one (1) message per unique caller per 24 hours. Enforced server-side.
- Message and data rates
- Standard message and data rates may apply per the recipient's mobile carrier plan. This disclosure is included in the auto-appended message suffix and on the SMS Terms page §4.
- Mobile numbers not shared
- Caller phone numbers are not sold, rented, or shared with third parties for marketing purposes. See Privacy Policy §7A.4. Sharing with the delivery carrier (Twilio) is strictly for message transmission.
- Opt-out mechanism
- Reply STOP — enforced by Twilio Advanced Opt-Out; auto-appended to every outbound message.
- Help mechanism
- Reply HELP — auto-appended to every outbound message. Responder brand name and support contact provided in reply.
- Terms of Service
- advantedge.cloud/terms — SMS-specific provisions at §9A.
- Privacy Policy
- advantedge.cloud/privacy — SMS-specific provisions at §7A.
PROGRAM SUMMARY
AdvantEdge is a multi-tenant SaaS operations platform for small service businesses (lawn care, cleaning, plumbing, home services, etc.). AdvantEdge provisions each subscribing business ("Business") with a dedicated Twilio-hosted phone number that the Business publishes as its main line.
When a consumer ("Caller") dials the Business's published number and the call is not answered within the ring window, our system sends one automated customer-care SMS to the Caller's originating number. The message identifies the Business, acknowledges the missed call, and typically includes a link to the Business's online booking page.
TWO-LAYER CONSENT MODEL
This program uses a two-layer consent chain designed to meet both platform (TCR / carrier) and TCPA requirements:
- Business-owner opt-in (Layer 1) — every Business enabling the feature must affirmatively agree to display a public disclosure notice next to their published phone number and honor STOP/HELP handling.
- Caller opt-in (Layer 2) — under TCPA "prior express consent" doctrine, a Caller who has seen the publicly-displayed disclosure and subsequently dials the Business's number provides prior express consent to receive the single automated customer-care reply if the call is unanswered.
LAYER 1 — BUSINESS-OWNER OPT-IN
Before a Business can enable the missed-call text-back feature, they must complete an in-app disclosure gate. The gate is unchecked by default and cannot be bypassed. The workflow is:
- Business owner signs into the AdvantEdge admin app.
- Navigates to Settings → Missed-Call Text-Back.
- Provisions a dedicated Twilio-hosted phone number.
- Attempts to toggle the "Enable auto-reply" switch to ON.
- The disclosure gate dialog intercepts the toggle and lists compliance obligations. The consent checkbox is unchecked by default.
- Business owner reads the obligations, checks the box, and taps Accept & Enable. Their agreement is recorded server-side with a timestamp and terms-version identifier.
- Only then is the feature activated.
What the Business owner agrees to
- Display the SMS-response disclosure alongside their published phone number on their website, Google Business Profile, and any printed materials where the number appears.
- Use the feature only for responsive customer care — not for marketing, promotions, or messages unrelated to the caller's original inquiry.
- Honor STOP opt-outs immediately. AdvantEdge auto-appends the STOP/HELP suffix to every outbound message and enforces opt-out state server-side (see Layer 3 controls below).
- Take full responsibility for TCPA, FCC, and CTIA compliance for all messages sent from their number.
LAYER 2 — CALLER OPT-IN (PRIOR EXPRESS CONSENT)
Under the Layer 1 agreement, every Business is contractually required to display the following disclosure copy (or equivalent) publicly, adjacent to their published phone number, on their website, Google Business Profile, and any printed materials:
The Caller sees this disclosure at the point of publication (Business website / GBP listing / physical signage) before dialing. By subsequently dialing the number, the Caller provides prior express consent under 47 CFR §64.1200(a)(2) to receive a single automated customer-care reply if the call is not answered.
Enforcement: The AdvantEdge platform terms (§9A of the Terms of Service) make Business owners contractually liable for maintaining this public disclosure. Enforcement is done by (a) the in-app gate requiring affirmative acknowledgment before the feature turns on, and (b) audit-log review as part of AdvantEdge's tenant compliance program.
THE MESSAGE THAT GETS SENT
Every outbound missed-call auto-reply is composed by the Business owner from a template. AdvantEdge automatically appends a compliant suffix — "Reply STOP to opt out. Reply HELP for help." — to every message before it is sent. Business owners cannot disable this suffix; they cannot even see it while editing the template.
Sample outbound message
STOP and HELP handling
- STOP is enforced by Twilio Advanced Opt-Out at the delivery layer — a Caller who replies STOP is added to the account-level opt-out list and cannot receive any further messages from the AdvantEdge platform, regardless of which Business's number is involved.
- HELP is auto-replied with the Business's name and support contact, plus a link to the SMS Terms page.
- Both keywords are documented in the SMS Terms §5–§6.
ONGOING CONTROLS AND GUARDRAILS
AdvantEdge enforces additional server-side protections to prevent abuse and ensure compliance:
What the guardrails do
- 1 message per unique caller per 24 hours — enforced by a server-side de-duplication window. A Caller who calls the same Business twice in 24 hours will receive at most one auto-reply.
- Daily brake at 100 auto-replies per tenant — if a Business's traffic spikes above the anti-abuse threshold, we pause outbound sending and email the Business owner. Prevents loops, script attacks, and mass-marketing misuse.
- Inbound Caller replies are free — no cost to the Caller in either direction beyond their carrier plan; inbound replies do not consume the Business's monthly SMS allotment.
- Delivery audit log — every message send, deliver, STOP, and HELP event is logged for compliance review.
- Monthly plan caps — Starter 250, Growth 1000, Pro 5000 messages/month, with $0.02 per-message overage — hard-capped, not surge-charged.
RECORD OF CONSENT
For each Business enabling the feature, AdvantEdge stores server-side:
- The user id and timestamp of the disclosure-gate acceptance
- The terms version accepted (e.g.
v1.0) - The provisioned phone number and its Twilio SID
- All outbound message content, delivery status, and STOP/HELP events
This record is available on request to TCR, carriers, and law-enforcement inquiries per our Privacy Policy.
CONTACT
Compliance inquiries, TCR reviewer questions, or carrier escalations:
- Email: compliance@advantedge.services (or support@advantedge.services)
- Legal entity: Langston Digital LLC · Hampton, VA
- Related pages: SMS Terms · Terms of Service · Privacy Policy
This page is publicly accessible for the purpose of carrier and TCR review. It contains no personally-identifiable data.