Before any subscription dollar reaches our operating account, ten percent is set aside for mission work, scholarships, and local nonprofits. It's how AdvantEdge has been built from day one.
AdvantEdge exists to help service businesses thrive — car washes, lawn care companies, plumbers, cleaners, and the small operators who keep neighborhoods running. The work matters. So does what a company does with what it earns.
We believe a business's success should leave a wider trail of good than its balance sheet. That conviction has roots in faith, in stewardship, and in the simple math that a thriving software company can fund a lot of meaningful work alongside a lot of meaningful businesses.
So we made giving structural rather than aspirational. Ten percent of every subscription dollar is calculated, set aside, and granted out — not because there's margin left over at year-end, but because that's how the company is built. The discipline is the point.
The 10% is split across mission work, scholarships, and local nonprofits — with the percentages locked in writing and rebalanced only with documented rationale.
Faith-based mission organizations and the churches and ministries that send people to serve communities at home and abroad. Funding for the people on the ground doing the long, patient work of building relationships and meeting needs.
Vocational, trade school, and community college scholarships, with a preference for students entering service-industry trades — the same trades AdvantEdge was built to serve. Investing in the next generation of operators.
Hampton Roads and broader Virginia nonprofits, with preference for organizations serving the communities where AdvantEdge subscribers operate. Local roots, local impact, and partnerships that compound over years.
We built giving into how the company runs — not into a year-end decision. The mechanics are mundane on purpose, because that's how a commitment survives a tough quarter.
Ten percent of the prior month's gross subscription revenue is calculated automatically and logged. The number exists whether or not anyone is paying attention to it.
Funds move into a dedicated mission reserve account the same day Stripe payouts settle. Out of operating cash. Out of reach for everyday spending decisions.
The reserve is swept quarterly into a Donor-Advised Fund and granted out across the three buckets each year. Underspend in any bucket rolls forward to the same bucket the next year.
An annual giving report published on this site summarizes total contributed, recipients, and bucket allocation. Public commitment is itself a form of accountability.
Not a tough quarter. Not an investor conversation. Not a shiny opportunity to spend the reserve elsewhere. The full giving policy — including the narrow conditions under which a contribution can be deferred — is documented internally and kept under review.